To everyone’s surprise, the press release is still alive in the market and even better than ever before. Irrespective of the industry, press releases have helped numerous organizations or businesses in earning media coverage. A well-drafted and widely distributed press release can always bring in huge coverage from concerned media outlets.
Whether you are just getting started with your business plans or have already established a significant name for your brand, you will always need press release distribution. With the help of professional press release writers and distributors, you can always reach out to the target region and catch the attention of potential consumers.
What are the benefits of Press Releases?
Press releases offer several benefits to a company, some of which are –
- It is effective marketing and public relations tool
- It helps in reputation management
- It controls the story of a company
- It boosts the social media presence of a company
- It improves search engine optimization
- It enhances the online visibility of brands
- It reflects brand achievement/accomplishment
The impact of press releases is not only limited to the business sector, it has brought in everyone irrespective of the sector they are part of.
Effective Marketing and Public Relations Tool
A professionally written and effectively distributed press release always acts as a cost-effective marketing and public relations tool. In terms of marketing, it is more impactful for relatively smaller businesses or start-ups.
You must ensure that the hired writer keeps the company goals on his/her mind while drafting the content and makes it engaging enough to draw attention.
Reputation Management
In most cases, the distributed press releases fall in the category of ‘announcement’. However, you can also distribute a press release for reputation management by providing information on security breaches, safety concerns, matters of public interest, and many others.
Controls the Story
Well, as per a legend, Ivy Lee was the first to create a press release. He had released a statement on the devastating train wreck in Atlantic City in 1906. The journalists were impressed and put the story on their outlets. Things have changed since then, yet press releases still control the story of an organization. You must make sure to share your organizational intentions and objectives through the press releases.
Social Media Presence
Just go through Facebook and Twitter to see how much impact press release content has cast on social media platforms. If you search using #hashtags of PR then you will always come across some recently shared or created posts. Effective distribution of press releases always creates a great buzz in social media platforms that help in driving web traffic as well.
Search Engine Optimization
At this moment, everything around the market is about search engine optimization. Nowadays, SEO is not only limited to engaging keywords; it draws advantages from website descriptions, images, tags, links, content, etc. Press releases can effectively boost the presence of your company website on search engine results.
If your press release is engaging to draw the attention of the masses and keep them hooked, then it has the chance of appearing higher on search engine results.
Online Visibility
The digital world is a place that can do wonders for anyone present on the web. Online visibility is important for any business and one must always look to enhance its online visibility to reach more audiences or consumers. Press release distribution is certainly one of the most impactful ways of doing this. Optimized press releases catch the attention of the readers and draw them to the business website of the PR holder. This leads to the enhanced online visibility of the company.
Reflection of Brand Achievements
Apart from fame and great revenue generation, brands also thrive to achieve recognition from industry experts. And, brands must always let the audiences or consumers know about their achievements through press releases. This helps greatly in building trust among the community – by seeing your brand achievements, audiences/consumers start trusting your brand’s products/services, go through your website, and ultimately make the purchase.
Press releases have always been here and with time, its implications have changed. However, in each generation, press releases have brought in benefits to the PR holder.
The extent of the impact of press releases greatly depends on the quality of the content as well as the efficiency of the distribution. Thus, you must always hire the best PR agency that offers both press release writing and distribution services.
