There is no better tool than a press release when it comes to working on promotional grounds. Whether you are an independent artist or working with a band, press releases will always elevate your online persona. The world nowadays depends on the griping eminency of the virtual world. And to make sure that you have enough online visibility you have to work on your releases starting from the release of your single to your EP, LP, CD; or anything related to your music career. Publicity will only ensure the further advancement of your musical career and a music press release will take you to your target audience.
A press has to be eye-catchy yet it must have some accurate details. If you are a solo artist then the press release should brand you and your music, so that your works stand out from the rest. The vital part should remain unchanged though; the PR should be attention-grabbing and factual at the same time. You must follow the best music press release writing tips that will help your music career to flourish in this daunting world of music.
Here are 10 Dos and Don’ts that are mandatory while writing a music press release –
1. The Topic should be newsworthy; you can write a press release for a new music launch.
2. Write the PR in the third person.
3. Don’t create hype, stick to your facts only.
4. Don’t indulge in fancy words and ornamental language.
5. Avoid exclamation marks, “!” denotes an advertising factor while a sentence with any exclamation mark will be considered as fact or news.
6. Make your first impression count; offer your PR attention to gripping, catchy, genuine, relevant, and memorable heading.
7. While constructing your title make sure it remains between 10 to 13 words. And you must include all the important and effective words.
8. In the brief description portion, you will have to offer some factual details as well. Details like release dates and genre should be mentioned in the summary portion.
9. You must convey the answers to the big Ws while you write a music press release, like ‘Who’ is dropping the ‘What’ track, ‘Why’ people must care, ‘Where’ they can find it, and ‘When’ will happen. It will share in the body of the PR profoundly.
10. Add your personal touch by adding some quotations of yourself, your fans, or from the press.
11. You can and should include a CTA, or call to action in your PR. It can be anything like a downloadable link to your track or buy your album link, or a link to your website.
Once you have all the writing dos and don’ts in check you can proceed to the next step where you can make a widely acclaimed format for the press release.
1. Make sure that your press release is under 2 pages, which is sum up to 400 to 500 words max.
2. In the title of the PR, you must include phrases like “For Immediate Release”.
3. You must have your location in the PR, like the name of your city or the country to make sure that you reach your people globally and locally both.
4. In the titles, the first letter of each word should be capitalized but do not use all caps throughout. Maintain your characters with spaces while concocting your titles which should be anywhere between 80 to 170 characters.
5. Offer a brief bio along with your contact information in a separate section at the end of the article.
To take the advantage of press release distribution, you should carry out these tips properly. From your information to your musical proficiency your press release should hold various facts and figures along with some catchy and mandated outlines.
