Building a loyal follower base is much more important than generating sales for a business in the long run. According to surveys, companies that use press releases generate nearly 70% more leads than others. You can easily build a strong audience base and generate leads through press release distribution.
The benefits of press releases are infinite. A press release needs to be exceptionally well-written to make an impact on the market. A badly-written press release can ruin your reputation and lower your chances of getting any online exposure. Before you know the benefits and purpose of writing a press release, you must know about the marketing tool in detail.
What is a press release?
A press release is an official statement that an individual or organization issues to get featured in various media and news outlets. These outlets include newspapers, blogs, online publications, magazines, and more. Press releases convey important news and announcements about your company to the target audience. It could be about the launch of a new product, service, or even business. It can also be about a new hire, promotion, charity event, and anniversary of the company among others. Any event within your company can be crafted as a press release. It just has to be relevant to the target audience. The characteristics of a press release:
- It should be single-page content. Anything longer gets ignored by both the journalists and the readers.
- It should be purely informative. You should not add unnecessary details that are not needed in the press release.
- You should put the most important information in the first paragraph so it can grip the attention of the readers.
- Add quotes from the important officials in your company to make your brand more reliable to the consumers.
- Add a boilerplate copy at the end containing all the information about the company including the contact details.
- A well-crafted press release creates a positive image for your brand in the industry.
Reason of Press release Writing
Writing a press release comes with lots of purposes. You can decide what your main target of marketing is and craft the press release according to it. The best thing about a press release is that you control the narrative. You can expand your reach in a way that attracts the audience you want. Here are the main purposes of issuing a press release:
1. Increases brand image
Whatever story you are promoting through your press release must reach the target audience at a specific time so that the event gets an ample amount of audience engagement. Press releases distribution can gain your maximum online exposure and engagement almost immediately. If your customers don’t know about your brand or company, how can they trust it to make a purchase? An informative press release can spread brand awareness among the target audience and boost its image in public.
2. Boost sales and leads
One of the main purposes of writing a good press release is to generate more sales and web traffic to your website. If a reader likes what is written in your press release they will surely click on the website link provided in the content. They will also dig deeper to know more about your brand. All this will lead to more sales in the future.
3. Increase trust
Press releases are often used to create a good image for your brand in the market. Your company has to be trustworthy to the consumers and investors to flourish. If people don’t even trust your brand they will not buy from you. A press release that explains the 5 Ws (what, why, who, when, and where) can easily make your brand more reliable to the audience.
4. Makes a good impression on the media outlets
Press releases play a major role in the success of your business. A good relationship with the journalists and news outlets can help you create a good impression on the target audience as well. So, create a well-written press release with factual details about the brand and a relevant topic that can attract the readers.
For a neatly-written press release, it’s better to go with professional PR writers or agencies to bring you maximum online exposure and engagement.
