So you have started a new business? Congratulations! Now is the best time to let the whole world know about your latest venture. But, how are you going to take this big leap? The answer is simple. A Press Release!
No matter what business occasion or corporate event it is, a press release works for all kinds of purposes. Even though it is a written document; it is widely used in every other industry due to its newsworthiness, effectiveness, and authenticity. The paramount importance of a PR is not unknown to the industry leaders but what most of them do wrong is writing the same kind of press release for every purpose.
Even though the fundamental structure and format are the same in every case; the approach in the PR can be different based on the purpose of distribution. If you want to know how to write a new business press release for your company launch; here are a few effective tips that might come in handy.
1. An Inspirational Brand-driven Story
When writing a press release about a business or brand; most people do the common mistake of explaining the product and services. However, if you only offer technical information and package details; the PR would not appeal to most people. Since it is a launch PR where you are introducing your new venture; you should focus on the problems that your company provides solutions to. For example, if you are launching a financial institution; you need to shed light on the financial problems that your company can solve instead of offering pricing details for the loan packages.
Moreover, the story needs to be brand-driven, exclusive, and capable of evoking emotions that make it compelling for all. Always remember, it is only the launch PR of your company. So, try to introduce your brand more by reflecting its specialty before depicting the services and products.
2. Never Skip the Basics
Whether it is a launch PR or not; the basics of a press release should be never neglected regardless of the purpose. It does not have to be exclusive or technical but following an authentic format is a must. Ignoring the format can make your PR look unauthentic and spammy for both, readers and search engines. Let's go through the PR elements in serial order.
• Headline
• Lead
• Time and date
• Body
• Boilerplate
• Media Contacts
3. Create a Contact List of Interested People
You can find several reasons to write a press release but none of them would show fruitful results if you are sending it out to the wrong people. If you want to gain maximum media coverage, find out relevant journalists and reporters from the niche who would be actually interested in your content. Make a list of such people and personas who would be interested in your business and send them PR personally. You can also study the kind of content they publish and create something similar to it. This will increase the chance of getting picked and thus, the news of your new business will be more widespread in the industry.
4. Establish a Long-term Communication Strategy
Strengthening your communication strategy is highly required for the growth of your newly established business. After the launch of your business, you are going to sign deals and gain clients who are interested in your business. While the launch of the company only takes place once, they are many other formal occasions where you can distribute a PR. Creating a promising PR outreach plan along with a proper communication strategy not only helps to establish your business but also creates an impactful presence in the long run.
Concluding Thoughts
Writing a new business press release is just like writing any other PR but you need to be careful with the aforementioned aspects that help to churn out fruitful results. In case you are unable to craft the PR of your own, you can always hire a professional writer or an agency that has ample knowledge and experience in the field. Don’t be afraid, just go for it!
