Merging, collaboration, and partnership business is perhaps the most common picture nowadays. There are many bigger companies that always try to buy smaller companies to reduce the number of rivals in the market. Some of them also go through partnership and collaboration. Whatever may be the reason behind the partnership, you should hire a press release distribution service as such news of the partnership should be announced to let everyone know. Starting from reporters, journalists, and the mass target audience; everyone can get to know about the venture with the help of PR distribution.
If you are not sure how to write a partnership announcement press release, here are simple and effective tips that can help you to broadcast the message with effective results.
1. Catchy Titles
Every professional writer knows how catchy titles can attract readers at first glance. The trick lies in making the reader hooked. The header can convey the whole story of the PR and offer a preview to readers by telling what the PR is about. An attention-grabbing header can make readers go through the whole content. Make sure to put both names of the company in the headline without any regard to which is bigger or smaller or earns more revenue.
2. Reflect on the Goal of Merging
As soon as you start writing the body of the PR, there should be no introduction or flowery language. Instead, tell the goal for merging right off the bat. There should be an aim for both of the companies to participate in merging and that goal should be stated clearly. It makes the announcement of the partnership more justified. The consumers will eager to know the purpose behind the partnership and that is how it is supposed to be.
3. More Relevant Details in the Follow-up
While you explain the basic purpose behind merging in the first paragraph, the second one should be explaining the details of the merger as well as the benefits of merging. There should be an explanation of how this partnership is going to benefit the consumers. Or, What new can be expected from the newly merged organization? Or, how is it going to affect the economy or the niche market? If you look for it, there are many other questions a reader can think of. So, think from their perspective and provide all details that readers might seek.
4. Quotes to Frame
Quotes are great elements that embrace the newsworthiness of a PR. Moreover, when you write a business press release for a partnership announcement; there should be quotes from the CEOs or Founders of both companies. It makes the announcement more relevant, authentic, and acceptable for all. It offers the essence of mutual agreement and explains the ground of it.
5. State the Reason for the Partnership
Partnerships can happen between two different industries or even two companies in the same industry. It all depends on the purpose and how it is going to help the consumers. Whatever the reason may be, it should be mentioned and explained evidently. Since you are targeting consumers other than journalists and reporters, not everyone would understand the reason behind it. So, keep it simple, and crispy, and avoid complex industrial terms when you write a press release.
Bottom Line
Press Releases are one of the greatest marketing tools that help to announce business news and it is perhaps the most effective element for announcing partnerships between organizations. Follow the aforementioned tips and craft the perfect business press release for making an announcement for partnership.
