Press Release is issued on important online news sites to convey noteworthy information to catch mass attention. Similarly a new hire press release is used to announce instantly the status of your hiring a new employee. It is a document that shows the company has hired a new team member which will be issued in the press, news sites, or related organizations. To acquire the full attention of the media, briefly add the credentials of the newly selected candidate to the issued Press release.
A hire or promotion announcement PR captures all the details during his stint of career. If an old employee gets promoted then the Press Release will be informative with his experience, new position, other accolades, and your review about his association with your company. Whereas, a new hire Press Release will also follow the same pattern of a standard Press Release filled with information like his new designation, his contribution, and skills that highlighted his job perfection suitable for your company.
Before we discuss the main four finishing moves to put down an effective Press Release announcing a new hire or promotion, there some basic steps that people often overlook to rack their brain with the final steps to bang on!
A Press Release with the agenda to announce a new hire or promotion should start with the following fundamental process of Press Release with slight modification.
1. Follow The Rules of A Standard Press Release:
Just like any ordinary Press Release, a new hire or promotion announcing press release will be made in a similar format with the release date, headline, sub-headline, location, and the body of the press release. The message will be directed to your new hire and the standard format of the Press Release writing will ensure that it does not miss the eyes of active journalists and media persons.
Let’s narrow it down to a few major points that cannot be missed while writing any standard Press Release:
✔ Company logo should be present in the header area just like any other business Press release.
✔ Issue or release date that is used to make immediate publication.
✔ A brief and punchy headline depending on your subject is a must. For a new hire or promotion announcing headline, mention the new hire/promoted employee and the company’s name in the heading.
✔ Sub-heading will denote more facts supporting the headline.
✔ Mention the city and the state as location clarity should have opted in any form of Press Release.
✔ The actual date you send out the document.
✔ Write a summary paragraph to maintain a brief description of the story in the body of the PR.
✔ You can add a quote to make it more approachable.
✔ Write about the company or make a boilerplate with descriptive compact narration about the company.
✔ Proper contact information of your company.
✔ DO NOT forget to mention the three-pound signs or ### to indicate the end of the Press Release.
2. Make A Headline Suitable for A New Hire/Promotion-Related Content:
The headline must not exceed 20 words including the name of your brand, new joiner, and his/her position. By forging an eye-catching headline with the three things will ensure the readers about the matter of discussion and its urgency.
For example- ‘ABC company welcomes XYZ(the new hire) as DEF (as joining position)’ or for promotion announcement, you can use this,’ W. Chad Murray Named Human Resources Director at Allison Marine Holdings’.
3. New Hire or Promotion Sub-Heading:
Subheadline should be effective and clear that supports the headline. Here are a few examples of such sub-headlines.
Johnson Brings to MarineBit 20 Years of Management Experience at Honeywell.
Leedy’s Prior Role as CMO of Forefront Provides Expertise for TreeLine’s 2018 Expansion Plans
4. Develop The Body According to The Standard PR Parameter:
First of the body of the Press Release should be brief and to the point with important data. So the body should consist of 600 words pitching it directly to the new employee or announcement of the promotion. It may have a few paragraphs and the lead or first paragraph will be the most essential part of the whole body. The lead paragraph has the answers to the five important questions: who, what, where, when, why; within its 100 words. It should convey every detail that a reader should know and a journalist can spike up his/her interest in the following paragraphs. It should mention the name and specification of the intern, his or her job role, and the contribution he/she can make for your office.
Write about the positive remarks you felt after interviewing him and your expectation from the new employee.
Here come the four final steps that must be included for writing a successful new hire or announcing promotion Press Release:
5. Make Informative About The Employee’s Work Experience and Qualification Background:
To promote a new hire or promotion, a major part of the body copy is dedicated to putting details of the employee like his previous work experience, if any, and columns to elaborate his educational qualifications thoroughly. The body copy should fashionably illuminate his skills and interests without wiping out the authenticity of the facts. Additionally, mention how your company is getting benefited from hiring him.
Do not exaggerate his strengths and expertise with ornamenting words but wisely shed a positive light on his skills. It should bear only verified information about him/her to make it a simple piece of journalism.
There are a few things you can mention about the new hire/ promoted employee in the section:
✔ The name of the previous company/ companies
✔ Previous rank
✔ Work experience or the latest stint of work
✔ Highest qualification
✔ Any advanced or certified course
✔ Recognition (Forbes lists, 40 under 40, etc.)
✔ Certifications (e.g., P.E., PMI-ACP®)
✔ Veteran status
✔ Nationality and minority status
✔ Any accolade
✔ Provided job role
✔ Responsibilities and future scope in the company
6. Make A Quote About The New Intern:
You can make the Press Release look really impressive and effective by adding a suitable quote in the body of the content. The second paragraph is ideal for this kind of experiment that stir the attention of the readers. Any medium-sized quotes (don’t exceed the word limit of 150, you don’t want to make your quote to take all the space left in a single paragraph) will do the wonder and will put color to the new hire’s personality.
Some frequently used source of quotes are:
The new team member’s hiring manager
CEO or senior management in the company
The new hire herself or himself
A major client or customer etc.
7. Impact of His/Her Job Role:
The last part of the body should be entirely about how his/her work ethics and experience bring more fortune to the company. It should conclude with a brief discussion about the impact the company will have after hiring him, his future goal and contributions are added within 100 words. It will be the final paragraph with the positive expectations from the new team member and how focus he seems about his/her goals to accomplish the business objectives. As it comes down to the last few lines of the Press Release, portray an image that shows the decision gives an opportunity for both the company and for the community as a whole to strive for success together. Give a little hint about the future business plans that the company will have headway with this new team member.
8. Write Boilerplate and Contact Information:
After the final paragraph of the body, posting a brief description of the company’s aims, ethics, ideology, and notable accomplishments is called the boilerplate.
It is written at the end with a bold headline in a small paragraph of 100 words. This is the last step of any standard form of PR. It concludes by mentioning the main products of the brands, location in detail, and the founder’s name with its years of active business. Below the boilerplate, make a section for media contact with proper name, title, phone number, and official website with an e-mail address.
After you are done writing up the noticeable and well-written Press Release, you try to send it to most of the local news agencies and business organizations or use the online services of PR distribution to aware a wide range of audiences on the internet.
