Spring, as we know is the brightest time of the year where old things weather off and new, fresh things emerge on the scene. This generation is glued to phones and social media platforms. But how often do we organize our gadget, which takes just a couple of hours? Our online life is equally messed up as our real life, so let’s start by cleaning off a few things that would give your social media presence a safer and brighter outlook. Here are the few steps that you can take:
Check the Dormant Account:
How many of you sign up on a social media, browse through it for a couple of days, and then the days become weeks or even months when you don’t officially log in. If you are the owner of such accounts, wake up the sleeping accounts or just delete it permanently from your life. For a shortcut, run an audit on all your social media handlings and check what is required and what not.
Multimedia Update:
Being at par with the socially active world can be quite daunting at times, with many of us not bothering to edit or even change our social media display pictures, cover images, and other background graphics for weeks. Give it a spring makeover and breathe life into your profile. Many of your friends, followers, or other users may find your profile dull and monotonous, add some sparkle, and refresh it by updating new modern graphics to regain their attention.
Change Passwords and Employee Access:
With the departure of an employee, it is crucial to get all the passwords changed along with the accessibility to the accounts. When an employee leaves, make sure you change and update all the security details starting with the passwords. A password manager necessarily helps to streamline all the accounts. However, if you do not use one, make sure to always incorporate a strong password for extra security from hackers. A robust password follows must be of 12 characters and should be a combination of numbers, caps, lower cases, and symbols.
Describe Yourself:
Do you ever consider feeding a short bio of yourself in the About Us section? If not, now is the time when you can give your social media handle an attractive twist, Fill in your current details, like hobbies, awards, prizes, or any other thing which you would like to share with the world.
Keep One Strong:
More often than not, we tend to sign up a new account on every possible platform and then fail to upgrade and maintain it timely. It’s not essential to be present on every platform but make sure that the one on which you are there is properly organized and updated. While it looks good to show off the many buttons of Facebook, Instagram, Twitter, Pinterest, LinkedIn on your website, but a poor social network is of no good.
Set Realistic Yearly Goals:
Analyze your social media performance for the past year and find out which all platforms have driven you maximum engagement. Check on the conversations and the other relevant data that would help you to figure out which areas need some attention and improvement, and thereby set new targets for the coming year. These days, social media is flooded with innovative filters and contents that would readily give your account a boost of followers.
Remove the Weed:
Just like our garden, our social media platforms get affected by unnecessary weeds that rather bring down the charm of our profile. Thoroughly check and note down the abuser, spammers, fakes, and bots. If you intend to remove some questionable followers, use third-party software like ManageFlitter or Follow Cop to discard them all.
Check all Un-responded Messages:
Sometimes efforts from our end grow a little thin, but nothing better than reviving all the missed connections. Look out for all the messages, notifications, and feedbacks that you have missed out on and reply to the old conversations. Switching your laziness with efforts will go a long way to establish some strong, new bonds.
Get Competitive in a Good Way:
Evidence that the social media plays a major role in the success of any marketing strategy is most clear. Almost all new era companies rely on digital platforms to boost their engagement level and customer traffic. Therefore to stay a step ahead of your competitors, refresh your account and find out what your neighbors are doing. Is there anything that your company is missing out on, if yes then work with marketing strategists and digital marketers to change your approach.
Schedule Your Calendar:
It might slip your mind to push out that important news or post on social media. To avoid such fiascos, start by scheduling your calendar and feeding in all the important dates and work. By setting a reminder for the same, you can easily manage all the work fronts without having to hassle at the last minute.
