As we all know that the world economy is smothered by the deadly grasps of Coronavirus, it is quite normal that the big and small companies are sinking down in the crisis with losing popularity and activity regarding the public relations and maintain their customers in status quo. The spread of Coronavirus has hamstrung all sorts of trading and business in every continent and the companies are losing their market rigorously. The Public Relations Industry is partially paralyzed due to such an imbalance in the worldwide economy.
While our life sustainability depends on practicing social-distancing, the increasing death numbers are dominating the news channels. For the last two months, there has not been a single day that the news of COVID-19 wreckage missed its place on the news headlines but the economy is not compromised completely because the business companies have found new ways to gain their position back in the market. When staying home is the No. #1 rule, then make your business fly like a rocket from your den.
Before getting into the real business i.e. the solution to this unprecedented problem, we have to dig deeper to ask some basic but important questions that will determine the nature of new ideas directly.
Start questioning how the pandemic is affecting your business of Public Relations, how does it put its impact on your customers’ relationship, has your audience’s priority got shifted according to the current situation, how you can make your content relevant in this scenario, and last but not least, think of any possible ways to make products of services especially for your customers to help them fight against the virus.
These questions will identify the changes that should be made to sustain your previous popularity in the market and ideas that can be useful to promote the products and services.
Coronavirus has crippled the big and small marketers who now keep their trembling feet in the rocky economic climate with a big question on their faces and i.e. how to survive the shock keeping the business running like usual. As everything has changed its way around us, the Public Relations and product promotions should get its new transit to outreach the potential clients in this dark hour. Follow the simple but mandatory steps to bring back the same enthusiasm in your clients:
1. Stay Home and Work from Home:
When ‘Social-Distancing’ is the key that will keep us safe then we really cannot argue how important it is to bring the work at your home and make it your new office cubicle. In this crucial time, work from home is the only way that can save your company and the congenial relationship with your clients. Take your time to arrange every essential thing at your home to run the business as deftly as it was in the office. You must have the same zeal and patience for the assigned work. The employees have to maintain the chain of regular work intact so encourage them to pursue the same work at home more effectively. You never miss any bit of the projects by coordinating with each team on Zoom, Skype, Gmail, etc. the only thing that can kill the vibe is the loathing homely atmosphere that can even make the workaholics reluctant to perform the tasks efficiently. You must put extra effort to adapt your mind to the new atmosphere and the cons of working from home (missing the office culture and ‘home does not feel like home anymore’ feeling with losing the ability to tell the name of the different days). Once you conquer the laziness, no one can stop you from regaining the loss you made during the sudden lockdown and continuous economic crash.
2. Make Business Online:
Due to the infinite lockdown situation all over the world, all the shops and offices are shut and the governments of the affected countries are taking care of the situation by strictly applying laws and keeping all the citizens inside their houses for the next few months. When all the ways to do offline business are closed, it opened a new opportunity to flourish online shopping and trading. Just like you can get essential products online, you can start up your online business for the essential services and products to make more profit than you made with your offline office or store. This is the best time to expand your business on the horizon of netizens.
3. Go Blogging and Utilize Your Time Browsing Time:
Staying at home is getting terrible day by day but it has its own silver lining that we all have to understand. This population has become glued to smartphones and laptops more than ever during the pandemic which gives you a scope to revamp your Public Relations skills. Do not worry about the future of your company and use this time to generate online buzz through your active social media promotions. Engage the audience with continuous feedback and communication on social media and understand their requirement at this problematic phase. Improvise your strategies for products and services so that you can cater to their necessity by smart social media promotion. You can make relevant blogs to keep your name coming in the highlights.
4. Choose The Right Announcements in This Condition:
If you are a knowledgable PR person, then you would scrutinize the news that you have got your hands on, to know how worthy and relevant the stuff is for the time being. Make serious and eye-grabbing announcements that are in good tune with the fluctuating atmosphere. Make a name for your brand that is remembered for its kindness, sympathy, and compassion to its customers that reflects in your future plans.
5. Understand the demands of your clients:
If you do not want to lose your hard-earned visibility in the field of marketing, then you must understand your customers. If you wish to climb higher in the ladder of success, then increase the communication with the audience and hear their demands from your company. You must keep the sensitive global condition in your mind before you make a decision to promote your business. Focus your content on what is everyone going through so that your product becomes undeniable for the rescue. Modifying your content is very important as the future lies in it. Irrelevant or unnecessary stuff will naturally be overlooked in this morbid condition. You must keep the engagement alive to know about the choices of your clients and serve them with what they actually need.
6. Don’t Cancel The Events, Go Live Online:
Do not cut the fun from the gloomy lives in this pandemic and earn some more by arranging the bustling events at home. Like the best music festivals or sports leagues are all canceled this season for the Coronavirus outbreak. But if you know how to turn it into your favor, then as a vigilant PR, you can arrange all your promised events online and keep the flow up via video calls and live videos on social media.
7. Make Relevant Content and Work on The Pending Projects:
It is time to show your creativeness for the sake of saving your business. Forget all the old and gold formulas about marketing and focus on the current situation to produce things that are helpful in this crisis. Change the types of your content and make it Corona-centric to get the attention. While stuck at home, it seems to be the right time to outperform and complete all the pending tasks that were halted due to the sudden announcements of lockdown and quarantines.
We all should keep in mind that after a hurricane there comes a beautiful rainbow and that implies to all of us. All we can do now is to work from home at full throttle to get the best outcomes that can make you and your customers glad even in such gloominess.
