Instagram hashtags are doing the rounds as one of the most vital components of a brand posting. According to surveys, around 88% of all brand posts comprise at least one hashtag. It is also proven that hashtags bring in more engagement. Keeping the contemporary popularity aside for a minute, hashtags came into the scope of social media in 2007. Twitter then officially included it in 2009 where any tag starting with # becomes hyperlinked. Over the years, the significance of hashtags has only grown in bringing together similar interests, news, and other updates thus paving the way for social communication as well as brand promotion. The analytics of the same are then used for other marketing-related researches. Currently, people sometimes use 20-30 hashtags in a single post.
Purpose of Hashtags
- Hashtags congregate groups of content. So grouping content through images or posts helps people find one another on a basis of common interest. From the business perspective, hashtags are used to stir audience interest and put together different posts related to that company, their products, or a campaign
- Appropriate hashtags make posts discoverable to people with similar interests. If these audiences like the post, they are most likely to become a follower
- Hashtags can also simply help internet users find something based on that topic of the hashtag. Using those enables social media platforms to organize posts based on interests that allowing more people to join the bandwagon of similar preferences
The Most Popular Instagram hashtags for 2021
- #instagood
- #photooftheday
- #love
- #fashion
- #beautiful
- #tbt
- #like4like
- #happy
- #cute
- #picoftheday
- #follow
- #followme
- #me
- #selfie
- #art
- #summer
- #friends
- #instadaily
- #nature
- #girl
- #repost
- #smile
- #fun
- #style
- #likeforlike
- #travel
- #family
- #fitness
- #nofilter
- #life
Hashtags for Follows/Likes
The type of hashtags is widely used by influencers and creators to engage uses with similar accounts and content. Some of the most commonly used are:
- #instadaily
- #LikesforLikes
- #me
- #fashion
- #FollowMe
- #photography
- #love
- #like
- #LikeForLike
- #followers
- #followback
- #instagood
Hashtags for Pet Lovers
Did you know Instagram has some popularly running hashtags just for your furry friend? Most pets are cats and dogs. But one can put their pet type and follow it with ‘OfInstagram’. For example, ‘ParrotOfInstagram’ and they will be able to find people with birds or parrots!
- #DogLover
- #CatLover
- #of
- #cats
- #cute
- #dogstagram
- #catstragram
- #DogsofInstagram
- #puppy
- #animal
- #DogOfTheDay
- #PetLovers
- #instapet
Hashtags for Travel Enthusiasts
This can be used effectively by travel influencers, vloggers, or just enthusiasts. If someone is looking for content related to travel on Instagram, there are many hashtags than can help them reach their destinations.
- #TravelPhotography
- #NaturePhotography
- #PicOfTheDay
- #beautiful
- #TravelBlogger
- #adventure
- #landscape
- #instatravel
- #explore
- #trip
- #photo
- #travelgram
- #summer
- #wanderlust
- #travel
- #art
- #PhotoOfTheDay
- #nature
- #instagood
Hashtags for Fashion
Fashion influencers can now find the right audience and engagement by using the right hashtags in their posts.
- #bhfyp
- #OutfitOfTheDay
- #smile
- #FollowBack
- #FashionPhotography
- #FashionBlogger
- #ootd
- #WhatIWore
- #fashionista
- #follow
- #StyleInspo
- #PhotoOfTheDay
- #instastyle
- #CurrentlyWearing
- #love
- #FashionBlog
- #LookGoodFeelGood
- #ShoppingAddict
- #FashionStyle
- #FashionAddict
- #BeautyDoesntHaveToBePain
- #style
- #FashionStyle
- #FollowForFollowBack
- #fashion
- #PicOfTheDay
- #fashionable
- #fashiongram
Hashtags for Fitness Enthusiasts
- #bodybuilding
- #exercise
- #gymlife
- #healthy
- #motivation
- #lifestyle
- #gym
- #health
- #sport
- #workout
- #training
- #HealthyLifestyle
- #fit
- #muscle
- #fitness
- #CrossFit
- #goals
- #FitFam
- #PersonalTrainer
- #goals
- #FitnessMotivation
Hashtags for Giveaway or Contest
This also allows interested people to find out about contests or giveaways and to participate in them.
- #sweepstakes
- #sweepstakes
- #WinItWednesday
- #ContestAlert
- #freebie
- #ContestEntry
- #instagiveaway
- #instacontest
- #WinIt
- #GiveawayAlert
- #contest
- #giveaway
Hashtags for Reels
Reels are one of the new features on Instagram. If someone creates and posts a Reel, they must also be wary of the popular hashtags linked to Reels in order to increase engagement.
- #ReelsInstagram
- #ReelsIndia
- #VideoOfTheDay
- #ReelSteady
- #ForYouPage
- #disney
- #InstagramReels
- #instareels
- #bhfyp
- #reelsinsta
- #ReelsOfInstagram
- #fyp
- #TikTokIndia
- #reels
- #HolaReels
- #ReelsBrasil
- #ReelsVideo
- #k
- #music
- #instareel
Hashtags for Foodies
If you take interest in food, take a look at the following:
- #lunch
- #FoodBlogger
- #instafood
- #instadaily
- #PicOfTheDay
- #PhotoOfTheDay
- #FoodPhotography
- #healthy
- #food
- #FoodLover
- #foodie
- #bhfyp
- #instagood
- #delicious
- #tasty
- #homemade
- #foodstagram
- #cooking
- #love
- #FoodPorn
- #foodies
- #foodgasm
- #HealthyFood
- #yummy
- #dinner
- #restaurant
Finding the Best Hashtags
If someone is on the lookout for finding the best and most accurate Instagram hashtag, they can look at the following:
- Instagram has a search function that can effectively get you the best hashtags. Just simply type in the keyword that holds relevance to the post. The tags tab will give a list of all relevant hashtags
- Using hashtags that brands or creators of the same industry use
- Always keep a tab of what hashtags your contemporaries and competitors are up to. Check their hashtags frequently to see if they are currently running a campaign. If not, you can use the same for your own post
Types of Hashtags
- Brand Hashtags- These are the most commonly used by brands to sell their products. it helps significantly in the marketing perimeters of the company
- Category Hashtags- They can be broad but make sure to keep it at a relatable distance from the content. These hashtags are not part f any brand or promotion. Rather, they categorize similar interests within one scope
- Event Hashtags- They are related to events including live gigs, sports matches, television shows, movie or series premieres, book launches, etc. They can be used both as a professional branding weapon as well as with a motive of personal interest
- Campaign Hashtags- These are most commonly used by brands for organizing content. They are short-termed and last till the end of the campaign. Product launches use hashtags effectively
Conclusion
The significance and importance of Instagram hashtags have transformed over the years. It also varies depending on many factors such as location. They have completely changed how sharing on the internet was perceived for so long. Their contribution in marketing and promotion, as well as in promoting personal interests such as sports or fitness have completely changed our approach of searching for a particular topic on Instagram. Hopefully, as the digital world intersects more with the scope of marketing, promotion, and general engagement, the potential of hashtags will be lifted to new horizons and opportunities. Till then, hashtags will remain one of the most quintessential inventions of this century that leads the whole world towards a collective platform of common interests.
