Using social media for business and popularity is one of the vital aspects of digital marketing. There are many social media platforms like Facebook, Instagram, Twitter, etc that can be used for this purpose. Among these, Twitter is one of the most visited websites, and spending time over here to develop your business can be quite effective.
It is focused on public conversations, posts, and exposure that can generate enough traffic and engagement. But how can you utilize the platform as a business tool?
Here are 10 effective tips and tricks for Twitter marketing and Business.
1. Define Your Business Goals
The old phrase ‘Time is money’, is actually real when it comes to business and marketing. Make sure you spend enough time on business to make your plans for marketing. Do not just jump into Twitter before understanding your own business. You should able to explain your business to the target audience and potential customers. This can convince them about your existence on Twitter.
You can set the following business goals to achieve from Twitter, –
- Build Brand Awareness for your product or services
- Generate enough sales
- Increase your customer loyalty through online
- Generate more engagement and drive them to your website
2. Username and Profile
Do not just launch a Twitter profile; make sure you spend enough time to choose the correct username for your profile that can grab the attention of the users. It can improve and increase the results on searches. The username should be simple enough that helps the users to remember your business or brand more easily. Depending on your goal and the size of your business you may create multiple accounts but make sure they are all related and relevant enough for the users.
The profile puts a huge impact on the users. So make a neat profile, brief and accurate bio, also keyword-oriented lines so that it pops up with every successive search result.
Here are the things your bio should include,
- Name – It can be your real name or the business name which should remain the same for all platforms and accounts
- Username – It is your Twitter handle which can be your business name pr brand name
- Location – Your business location or you can use ‘worldwide’
- Website – It is the business page or landing page where you want to guide your customers
- Background Image – Image puts a better impact on the users so make sure you add an impressive image
3. Get Going With Great Content
You will have 280 characters to create each content, so make sure you utilize it well. A tweet or Twitter post should be easy to read, focused, and engaging enough to attract users. Through Twitter, you can make followers and turn them into potential customers. It depends on the content on how well you are able to do that. Here are some tips that you can use –
Use hashtags but to a certain limit not much.
- Help your followers and provide them what they are looking for
- Don’t make your content clumsy with a lot of information
- Use multimedia to draw more attention
4. Keep Twitter Unique
Different social media platforms have different strategies to draw the attention of users. In the case of Twitter, a regularly generated post and sometimes a little unique approach can do that. Use images when applicable but not too frequently. You can also use Tweet-worthy quotes which users can post or re-tweet.
5. Tweet Regularly
Set a goal to tweet at least once a day. An active profile with regular activities is more likely to draw the attention of the users. But you also need to monitor what is going on regarding your post, comments, and engagement. Reply to your followers to show your welcoming nature towards them.
6. Don’t Use Twitter Just to Sell
If you only make posts about your services and products, the followers will lose interest eventually. To avoid that you need to make relevant tweets that can engage the listeners indirectly but not through hard-sell pitches. It is only about targeting your audience and connecting with them through engagement. Use the Twitter presence to attract the customers by forcing them to buy.
7. Try to Listen, Not Just Talk
Twitter is a great tool to broadcast information. However, the platform can be used to learn about your competitors and customers. Usually, feedback, reviews, and similar posts can help you to gather that data. Try to listen and you will get to know about –
- Your potential competitors
- Gain feedback on your brand’s perception
- What Twitter community has to say about your industry
- Topics that your target audience is interested in
8. Be Engaging
It is not the number of followers, but the increased engagement that should the main objective. The more people come to know about your platform, the more you can guide them to your landing page. There are some ways that help to make the posts more engaging –
- Follow your network
- Follow your industry
- Respond to your followers
- Like, follow and re-tweet
- Use hashtags, tags and mention usernames
- Be more interactive with your followers
9. Learn From Others
It is not wise to repeat mistakes. Learn from others like your competitors about what mistakes they have done. Also, you can utilize the ideas that have improved their business. But make sure you are not copying them. You can learn from the bigger companies to have a better understanding of your marketing strategies.
10. Continuously Evaluate and Adjust
With so many ideas and their applications, the strategies need to be evaluated through performance metrics. It will help you to understand whether you are meeting your objectives or not. Compare with the benchmarks that you have already set. If you are not meeting your expectations, you need to fine-tune your marketing strategies even further.
