For new businesses and companies launching a new product or service, it’s necessary to let the consumers and investors know about it. You can put out a blog or video, but nothing is more authentic and effective than spreading the news to the target audience through press coverage. Even if you do not have any connection with the journalists or media outlets, it is possible to get their attention without spending a fortune.
The best and only way to achieve that is through a well-written press release. It delivers game-changing results for businesses of any type. Here are the major benefits of press release writing that can help you reach your marketing goals:
1. Immediate exposure
For small and medium businesses it’s really hard to get the attention of a broader audience with their limited resources. Press releases are the best and most effective way of spreading the word about your company within an affordable budget. For a new business or brand launch, you need timely press coverage that informs the audience about your products or services exactly when you need them. Press releases can help you get instant exposure in the industry and make sure your consumers are there when the actual event happens.
2. Boost sales
Apart from keeping you constantly under the radar of the public, press releases lead to a rise in your sales. A well-written press release can highlight the key features and benefits of your brand that make you stand tall among your competitors. Distributing press releases whenever something newsworthy event happens in your company helps you stay relevant to the target audience, that way when they are searching for a product or service to buy in your particular industry, they come across your brand first. Plenty of press coverage will also help you create a good reputation in the market and convince your consumers that your brand is worthy of their attention and money.
3. Increase traffic to your website
Worldwide digitization has converted most offline consumers to make purchases online. You can attract a huge online crowd to the direction of your website with the help of a neatly-written press release. Press releases have a boilerplate copy at the end which consists of all the contact detail of your company including the website address. If your press release is attractive enough to the readers, they will definitely read it till the end and click on the website address to make purchases.
4. Builds strong SEO
To be brutally honest, print media is dying. Most of them have moved to an online base to survive. Most of the press releases are published online now. So, it is important that they appear higher in the SERPs of the target audience searching for something in your industry. Press releases are embedded with effective keywords that help the content rank higher in the search results. To get the full benefit of your press release, optimize it thoroughly.
5. Establish a strong relationship with journalists
Media outlets and journalists play a vital role in achieving success for your company. You need to build a better and stronger relationship with them in order to ensure placement in the media outlets whenever you issue a PR. A well-crafted press release that also is relevant to the readers of the media outlets can help you establish trust with the journalists.
The don’ts of PR writing
A press release has to be written in a perfect manner to acquire all its benefits. Here are the most common mistakes to avoid when writing a press release:
- Long PR: A press release should not be longer than a single page or 5 paragraphs. People have a shorter attention span these days. So, long PRs will get ignored by both the journalists and target audience.
- Lack of details: A press release should not be filled with unnecessary fluffs. It must be informative and compact to keep the readers hooked.
- Lots of links: Don’t embed too many links in the body of the content. Otherwise, Google will blacklist it.
- No Visuals: Multimedia increases the appeal of the content. Many don’t embed visuals in their PRs and fail to grasp the attention of the readers.
- No Keywords: Keywords are one of the major aspects of press releases to achieve a high ranking in the search results. So, it's better to research your keywords and add them to the content in a way it looks natural.
Writing a PR following all the right methods can be hectic. To get the full benefit of your PR, you must employ a professional PR writer or agency that can provide you a well-crafted and journalistic content that gets the attention of both journalists and target audience. To hire an expert and experienced PR writer, please visit https://www.issuewire.com/writing.
