It looks like a whole new world as the industry conferences are turning into virtual meetings. One thing is clear from the devastation of the pandemic that expanding business online and adapting more and more to virtual events will become familiar this year. One of the world’s largest tech conference organizers. Collision has played an impossible trick to demonstrate that challenging situations open new doorways to the future. They arranged an online platform that gave access to their large community scattered in every corner of the planet, with 32,000 attendees from over 140 countries, to be a part of the three-day speaker series rebranded as “Collision at Home.”
It engaged a slew of people with the help of the participation from the remarkable rhetoricians such as Arianna Huffington to Shaquille O’Neal. The idea of making big conferences go totally digital was a bit unnatural to date but witnessing such a success from most-talked conference “Collision at Home”, the organizers have decided to use the format further for other events. It will be a big change to have their marquee Web Summit conference in December in the same form.
The economy and industry are stitched with a single thread. When one domain faces an unrecoverable challenge, the other one will collapse with it. With the changing situations, many questions are being asked about the exclusive ways that can save industries from razing to the ground. There are a few tips shared from the successful digital conference that can shape the world with edges that were ever considered as options.
1. It’s Time to be Brave and Act Selflessly for The Companies:
After the COVID-19 spread became greater, many surveys were conducted to understand the new relationship between the consumers and the providing brands. Almost 70 percent of the service users want the companies to be generous in this difficult situation. They believe that the companies should reflect empathy around all the uncongenial hustle-bustle. More than 80 percent of consumers have stated directly that brands should not earn profit in this situation.
The companies should not focus on the profit rather focus on what they have promised to their consumers, supreme service to help them in such a tough phase of life. It is hard for brands to offer commodities and services without making a profit. The present condition is equally difficult for entrepreneurs and service providers. You can launch new products that are recommended for the current problem. Learn from the top brands like L’Oréal and Kit and Ace as they are putting efforts to make hand sanitizers and face masks to help their loyal customers and keeping them busy with reduced pricing.
2. Begin The Exploration of The Benefit of The Unknown:
The world was struck with a harmful virus attack and it seized the life of this planet for a few months. But things have become to change and life is becoming easy around the chaos. People are now getting better treatment, improved healthcare facilities, safety, and hygiene measures that were never given a thought before and using the essential tools that can ensure the safety of the common people at public places. The boon of 5G networks will take the world a light year ahead from the present scenario. So the change is constant and everything around it starts to grow with its new pace. The same thing happened in 2020 when the Coronavirus made this earth like a living hell but people have found the benefits of exploring the solutions due to the unprecedented situation. With faster speed, better safety measures, people will reap the benefits of new possibilities in 2021.
Jay Walder, CEO of Virgin Hyperloop One, shares his experience from his long career and confidently says that there will be a myriad of skepticism coming from the customers when it comes to getting adapted to new tech development. New technologies will always mean progress and when the situation is demanding that, the companies should broadly embrace them.
3. Brands Must Act Fast:
It is not a new trend the people look for values from the brands they are willing to follow. This is the time to show a general concern for the trouble of others and the companies can use this opportunity to revamp their reputation and regain trust. Just talking about social causes and lip-syncing the conspicuous words won’t help your brand to gain the liking of people. Recently Facebook pledged to help for a social cause and they donated millions of dollars to the anti-racism movement. So it is time to act before even promoting what you can do.
4. Social Networks can have an Unlikely Negative Impact:
Many complaints are registered recently against the uncensored and bogus content on social networks that have affected society in a huge way. The people are not giving a silent treatment any more to the foul and unethical approaches taken place on the social networks and some users are held accountable for this problem. It is in no way recommended to add controversial videos, or introducing new tools for flagging misinformation.
5. Show The Realness Not The Perfection:
The key to surviving the tsunami in the industry is to be real and showcase genuine services and products that people can use in this crisis. It is not the time to prepare your parade with glitter and glamour, instead just tell the people about the companies straight plans for this fall. The users of TikTok haven’t lost any subscribers or followers because they don’t showcase themselves in the La La Land every time they turn on the camera. They record videos about the actual conditions they are going through with a pinch of subtle creativity. In a nutshell, companies don’t have to flaunt perfection, they should seek transparency on every platform.
