Press releases have been used by companies and individuals for decades but many still don’t understand whether it is the right choice for their organization. There are various press releases available in the market right now that offer quality PR writing services along with PR distribution. You can easily acquire their services at quite affordable prices.
But is the press release writing worth the effort? Do you really need to invest money and time to announce the latest launch of your product or service? Let’s discuss the pros and cons of press release writing before you decide to issue a PR for your company:
Pros of a press release
Press releases have proved to be quite beneficial for businesses of all scales no matter what the industry is. Here are the advantages of a press release:
1. Media attention
Press releases are published by media outlets. A good quality press release can easily grab the attention of the media and help your brand get featured on their sites. Establishing a good relationship with the media can not only increases your reputation in the market but ensure the publication of your next stories in the future.
2. Spread the news worldwide
The best way to spread the news of your brand to your global consumers and investors is to write and distribute a press release. Online media outlets can bridge the gap between your content and the niche audience across the world with your PR.
3. More effective than traditional ads
Press releases are regarded as news by both the media outlets and readers. They are more trustworthy to the readers compared to other traditional advertisement efforts. Press releases help you spread brand awareness and increase your reputation in the market.
4. Boosts SEO
As most press releases are published online it’s important that your target audience find your brand when they are searching for something similar to your product through search engines. You need to write your PR in a way that it appears in the SERPs of your consumers. Professional PR writers embed effective keywords in the content to boost their ranks in the search results.
5. Increases online engagement and sales
A well-written press release can easily attract potential and existing consumers to your brand. Press releases contain direct links to your website in its boilerplate. A PR can drive traffic to your site and boost sales within a very short time.
Cons of a press release
A press release can have a lot of disadvantages if you are unable to grasp the concept properly.
1. You need proper knowledge to write a PR
Press release writing is quite different from other content writing. You need to follow specific rules and patterns to get yourself an effective press release. Only professional press release writers and agencies have the proper knowledge and experience to craft valuable press releases.
2. You need to do massive research
Press releases are a lot closer to news than ads. They need to be completely informative and factual. You need to do massive research on your industry before you can create an effective press release. It is a necessary step to get all the benefits of press release writing. Professional PR agencies can do all that work on your behalf and present you with content powerful enough to bring you success.
3. A wrong approach can ruin your reputation
Most of the press releases fail to achieve their aims as they are written with the wrong approach. They can even create a bad image for your brand in the market. It is better to hire a PR agency to avoid that risk.
4. Effective distribution
Without proper distribution, all your PR writing efforts can go in vain. You need to find a reliable PR distribution agency to spread the news about your business across the world.
