Social media has become an inseparable tool for the 21st century’s Public Relations with the boon to connect deeper with the customers. Social media has diminished the bars that would previously hold the customers back from reaching out and enjoy having transparency. It has become more than a place to just make business and secure revenue; it’s the ground where the brand can inspire loyal followers by sharing their stories to build a stronger connection.
The brand should deliver stories on the major social sites that will stick the audience with the company. These days customers are spoiled with outnumbering options everywhere but your unique storytelling can make a difference. Almost every company provides the same products in different colors but your brand’s story can present the same content in a whole new attire that can set your brand apart from the typical marketers.
So today we will discuss the basic sections of forming a compelling story for your brand and the few things you must keep in your mind while sharing your story on social media.
What do we mean when we say Brand Narrative or storytelling?
It is the core values and ideologies that the company is built upon. Your brand’s stories will feature all its nitty-gritty influence and inspiring factors that keep them moving forward.
The bottom line is, the narrative will highlight your success and the customers’ significance in your company. Through these small and elaborating stories on social media, you can build a connection with the customers build on trust.
Now it might seem to be a difficult task to generate buzz with the brand’s narrative that will encourage the customers to follow your brand but to be honest, it gets really simple with a good presentation.
Not every brand needs to narrate the billion-dollar success story but coming off with good visual content and the approach to value your customers' view through the narratives will get you through the process.
With the help of social media, now things have become easy-peasy to tell your story and make them heard with a larger audience. It can be used as a long-term strategy to continue to thrive on your reputation with great engagement from the audience.
Here are the several facts that you must keep in your mind to navigate the communication with the clients through the brand’s storytelling via social media.
1. Authenticity at Its Peak:
With millions of other options on the internet, the new population will not embrace the same policies of selling products and the same promotional tactics to allure them. They need something unique and unmatched that is also driven by emotions. They need stories with a broad purpose and that brand stands a chance to impress this generation with the ethical values and the commitment they carry will be the fundamental gist of a success story. With authentic content and credible presentation, you can win the credence of the customers that will turn into loyalty over time.
You can share your authentic story of the uprising as a brand who thinks of its people first and share them on social media to set an example. Make the post about what you truly believe and share real-time facts of your business to clear the second thoughts of your clients.
People will always give an upper hand for what is real beneath the surface. So avoid exaggerating your narrative content with fake promises to look good on the façade. Think about the topics that can really leave an impression and will have an impact on their lives.
The brand is no longer is a business institution but an integral part of the large society. So the story through which you want to portray your brand must have a social cause behind it. The story can be the best way to show your company’s sentimental and fundamental value to capture the attention of like-minded people.
2. Spread Your Social Beliefs:
It is true that half of the consumers will cling more on the company that bears similar social beliefs and make business based on these beliefs. That does not mean that your company becomes the next political hub or start to take social awareness so seriously that you forget about your profits. Inject a social message that will increase sales in your business. Small initiatives to make society better will help you to gain a concrete ground in the fluctuating economy. The stories on your official social media pages should contain pictures and videos that will make the followers think you are doing it for a social cause as well.
3. Let The Story be Your Brand’s Voice:
If your main motto of sharing the company’s narrative to highlight its empowerment and diversity, then let it be the distinct voice with serious and vibrant tone to share the ideals you built this business empire on. The consumers should find it intriguing and substantial so that they increase interest to know more about your brand and what you have to offer.
4. Two-Way Communication:
A company is nothing without its employees and customers and it should make a place in the brand’s stories as well. Beyond the slogans and profits, your company is more about blood-and-flesh humans and that is what exactly you have to promote in the story by featuring the hardworking employees and their commitment to the company. If you make a story about the real people that add sentiments. Make collage photographs of your employees or share a short clip of the fun they have at the lunch break. Humanity should be reflected in the narratives.
Also sharing the reviews and supports of loyal customers on social media will spike up the interest and move them to share more stories related to your brand. This will undoubtedly help you to improve a widespread reputation.
5. Go Live or Put 24-Hours Story:
You can make a tiny clip of your work at your office or make snappy picture posts on your Instagram stories that will jostle your brand’s online activity or go live on your Instagram or Facebook profile and let the world peak at your workplace and the relationship you sustain with your works. This will generate instant credibility among consumers.
Whether it is just a backdrop of an upcoming announcement or to create some serious engagement that requires hashtag moments, never hesitate to share your ideas and messages through the social media stories to be close to your loyal followers.
